Urban Capital
Founded by Cedric Abboud in 2020, Urban Capital is a New York City-based real estate development and investment firm specializing in ground-up developments and conversions.
The firm strategically repositions prime properties to create architecturally distinguished and desirable spaces, always focusing on thoughtful integration within the surrounding neighborhood.
Leveraging an in-house Design-Build capability, Urban Capital oversees every project detail, from concept and planning to construction and delivery, to ensure the highest standards of quality and enduring appeal across its portfolio of luxury residences, mixed-use developments, and offices.
PROSPER PROPERTY GROUP
Founded by Damien Smith and Eddie Bender, Prosper Property Group is a full-service, vertically integrated real estate development firm specializing in luxury rentals and condominiums across Manhattan, Brooklyn and Queens. The firm oversees every phase of the real estate process, including acquisitions, debt financing, investment sales, rental brokerage, development, asset management and property management. Prosper’s portfolio includes a mix of residential properties, along with select office and retail spaces.
Damien Smith brings extensive construction expertise to Prosper, having built and renovated more than 2,000 apartments and condominiums for developers through his contracting firm, First Standard Construction. Eddie Bender leads acquisitions, financing, accounting and property management, for all Prosper’s development projects and stabilized assets.
SERHANT NEW DEVELOPMENT
EXECUTIVE SALES & MARKETING
SERHANT. is the first real estate company launched and designed for the marketplace of tomorrow. It grew from the #1 ranked sales team in New York City into a full-service firm that is revolutionizing the traditional real estate model.
SERHANT. New Development gives developers and financial institutions an unmatched advantage by providing insightful and results-oriented step-by-step guidance and support from site acquisition to final sellout for projects of all sizes, price points, and locations. It uses comprehensive market analytics to hone planning, design, and branding strategies, and it leverages SERHANT. Studios and ID Lab to deliver potent, breakthrough content and sales campaigns that are targeted and amplified.
FIRST STANDARD CONSTRUCTION
First Standard Construction (FSC) is a New York City-based construction company and general contractor founded in 2008. The firm provides comprehensive general contracting and construction management services to the New York City area.
FSC’s versatile services include expertise in ground-up construction, new construction of mixed-use buildings, and specialized work in interior and gut renovation, and building envelope enlargement. The firm’s high standards, ethical practices, and consistent delivery at or above client expectations have resulted in a well-respected reputation, which they are committed to continuously building upon and exceeding.
The company is driven by its core leadership: Damien Smith (President), Peter Kehoe (COO), and Eddie Bender (CFO). Their experienced project managers schedule, coordinate, and oversee all projects, allowing them to better facilitate all trades.
First Standard Construction is dedicated to providing quality construction and technical detailing, striving to implement long-term relationships with clients based on quality, timely service, and anticipating their needs.
Architecture
and Design
DESIGN ARCHITECTS
SOMA
SOMA is a global architecture and design practice steadily reshaping skylines and interiors alike. Founded in New York in 2004 by Michel Abboud as a collaborative platform for architects, designers, and creatives from around the world, the firm expanded in 2010 with the launch of SOMA Projects by Cedric Abboud, extending into the realm of Design & Build. Over the years, SOMA has cultivated a strong global perspective, combining bold design thinking with technical precision, earning recognition as one an international practices capable of operating seamlessly across scales, and delivering projects defined by innovation, craftsmanship, and exceptional quality. SOMA’s portfolio spans major cities including New York City, London and Dubai.
The Turret Collaborative
The Turett Collaborative is a New York City–based architecture and interior design firm with over three decades of experience designing luxury multi-family residences, townhouses, and full-scale renovations in NYC, the Hamptons, and select locations across the U.S. and abroad. Founder and principal Wayne Turett, alongside partner Jim Saisakorn and interior design director Jessica Shaw, bring deep expertise and a strong commitment to collaboration. Known for blending contemporary living with historic context, The Turett Collaborative delivers distinctive, sustainable, and effortlessly elegant residences, a reflection of the firm’s enduring reputation for design excellence.
CREATIVE DIRECTOR
MARC DIBEH
Studio Marc Dibeh philosophy embraces quiet luxury, privileging authenticity, craftsmanship, and material richness over ostentation. The Studio creates interiors and objects defined by restraint, tactility, and timelessness. Since its founding in 2009, Marc Dibeh has been commissioned by galleries and clients across the globe, including Gallery Bensimon (Paris), Seeds Gallery (London), Art Factum (Beirut), and Joy Mardini (Beirut) and Gallery Philia. Early in his career, he was named one of The Wall Street Journal’s “Five Breakout Stars” of Design Miami (2013, Miami edition), and was later recognized by Artsy as one of “Five Up-and-Coming Designers” at Design Miami Basel (2015), and Interior Design of the Year by AD Middle East 2021, among others.
